About RichMenu
RichMenu is a restaurant website platform built by restaurant marketers — not general web developers. Every feature exists because we watched restaurants lose revenue to slow sites, invisible search presence, and platforms that charge a fee to exist.
100%
Restaurant-only clients
90+
Mobile PageSpeed score
0%
Commission on direct orders
We built the platform we wished existed when we started working with restaurant operators in 2014. One built from the ground up for how restaurants actually get discovered, how guests actually convert, and how owners actually need to own their business online.
Why We Built RichMenu
Most restaurant website builders were designed for general small businesses, then adapted for restaurants with menu display modules and reservation buttons. The result is a category of products that looks restaurant-specific on the surface but delivers generic performance underneath — PageSpeed scores in the 50s, incomplete schema markup, no direct ordering infrastructure, and contracts that make it expensive to leave.
RichMenu was built the other way around. We started with what a restaurant website actually needs to perform: mobile PageSpeed 90 or above, complete structured data that tells Google exactly what you serve and where, commission-free direct ordering, and full ownership of your files, your content, and your SEO authority. Then we built a delivery system around those requirements.
The platform runs on WordPress — not because it’s the easiest option, but because it’s the right foundation for an asset you actually own. Your site, your domain, your data. No export restrictions. No platform fees that compound into nothing.
The Digital Restaurant
RichMenu is built and operated by The Digital Restaurant — a restaurant-only marketing agency headquartered in Aurora, Illinois. We don’t work with e-commerce brands, professional services, or retail. Restaurants are the only thing we do, which means every system we’ve built — including RichMenu — has been tested and refined against the specific challenges restaurants face online.
Our priority markets include Dallas, Austin, Atlanta, Orlando, Denver, Seattle, Washington D.C., Miami, Chicago, Houston, Los Angeles, San Francisco, New York, Boston, Las Vegas, Nashville, and Charlotte. We work with clients nationally through a remote-first model with on-site capabilities in key markets.
The Digital Restaurant holds Google Business Partner and Meta Business Partner status and is recognized on Clutch for client results in restaurant digital marketing.
What We Do Beyond the Website
RichMenu handles the website and conversion layer. The broader growth system runs on NGAZE™ — our proprietary marketing platform built for multi-location restaurant visibility. NGAZE handles email marketing, social scheduling, review monitoring, marketing automation, and performance tracking across locations.
- OmniSearch SEO — local, organic, and AI search optimization built specifically for restaurant discovery
- Restaurant PPC — paid search and social campaigns tied to direct ordering and reservation outcomes
- Brand Reputation Management — review monitoring, response systems, and reputation recovery
- Multi-Location Marketing — systems designed for groups managing 3 to 50+ locations
Our Approach
We work in three phases with every client: Diagnose — identify the gaps in your current website, ordering setup, and search presence. Build — implement the technical infrastructure, from PageSpeed optimization to schema markup to direct ordering. Grow — compound the foundation through SEO content, local search signals, and paid acquisition.
The restaurants that get the most out of RichMenu aren’t looking for a quick fix. They’re operators who understand that their website is a long-term asset — one that should be getting more valuable every month, not costing them a percentage of every order they earn.
If you’re not sure where your current site stands, our free website grader checks PageSpeed, schema markup, ordering setup, and local SEO signals in under 60 seconds.
Or if you’d prefer to talk through your specific situation, book a free website review with our team.